MARKETING UPCOMING PLAN & SCHEDULE

August 2023
September 2023

August 2023

National Campaigns:
Promotion: Sale Stimulus | Free Boba: Every Thursday after 5 PM
  • Valid Date(s): 8/3, 8/10, 8/17, 8/24, 8/31st
  • Description: Customers can receive one scoop of free tapioca (or baby
    tapioca) per drink purchased.
  • Notes:
    • No coupon needed
    • “-R” discount, eligible for reimbursement.
Promotion: Sale Stimulus | Free Add-On: Any Day With Digital Coupon - Ending Aug. 31st
  • Description: Customers can receive one free scoop of any add-on per coupon validated.
  • Notes:
    • Coupon needed
    • “-R” discount, eligible for reimbursement.
Promotion: Sale Stimulus | $2 OFF 44 oz. Cups: Every Friday
  • Valid Dates: 8/4, 8/11, 8/18, 8/25.
  • Description: Customers can receive $2 OFF on any 44 oz. drinks
  • Reference Sheet: CLICK TO VIEW & DOWNLOAD (OneHub)
  • Notes:
    • No coupon needed.
    • “-R” discount, eligible for reimbursement.
Promotion: BOBA '88 | $1.88 Cream Black BlasTea on Aug. 8th
  • Valid Dates: 8/8
  • Description: Cream Black BlasTea (Original Milk Tea) will be sold for
    $1.88 all day. Campaign to celebrate the invention of bubble tea in 1988.
  • Reference Sheet: CLICK TO VIEW & DOWNLOAD (OneHub)
  • Notes:
    • “-R” discount. Eligible for reimbursement.
    • Boba 88 Information: Last year we ran the Boba 88 promotion on August 8th. We wanted to turn this into a Teapioca Lounge tradition that we will do every year to celebrate the creation of boba tea! On August 8th, one day only, our CreamBlack BlasTea will be sold for $1.88. Add-ons will cost extra, sweetness and creamer can be adjusted but flavors cannot be added. There is no limit as to how many a customer can order. This will also be a -Rdiscount, which you will be reimbursed for the discounted amount.Attached is the reference sheet, please print this out and share it with your staff, and just like any of these promotions, please help train your staff to suggest this promotion as this will help spread the awareness of it.Physical marketing materials will not be shipped out, but we have provided the links below for you to post on your lobby TV’s and social media platforms. You can print out physical posters locally if you wish to do so.
Local Marketing Recommendations:
Back to School Season (August & September)
  • Outreach to local schools and donate vouchers to staff and / or students:
    • Buy one get one free for school staff
    • Free Add-on vouchers for students
    • One free drink for schools to hand out as a prize
    • Hand out vouchers to student clubs/organizations.
Upcoming Deployments:
Updated Golden Fruit Juice Recipe | Official Launch
  • Date: 8/21t
  • Description: August 20th is the last day when dried plum can be used in
    the golden fruit juice -All Teapioca Lounge locations must begin using the
    updated Golden Fruit Juice with passion fruit particles on August 21.

September 2023

National Campaigns:
Labor Day
  • Date:9/4
  • Description: US National Holiday. We will do a social media post
    for Happy Labor Day. Furthermore, run advertisements for the
    post to reach more viewers.
  • Notes:
    • There will be no national promotion for the Labor Day. Please review the local marketing recommendations to run promotion for your store. 
Promotion: Back To School:
  • Valid Date(s): 9/1 – 9/8
  • Description: 25% OFF ONE DRINK for customers who present a
    student or teacher ID
  • Notes:
    • This is a mandator discount (-M)
Local Marketing Recommendations:
FALL SEASON!
  • FALL SEASON! As the new season approaches, consider adding decorations to the store to share the autumn spirit with your customers and guests. Fall theme decorations may include(but not limited to):
    • Fall aesthetics: leafs, acorns, pumpkins
    • Halloween: jack-o-lanterns, spiderwebs, ghosts, skeletons.
LABOR DAY
  • LABOR DAY
      • 25% off on Labor Day
      • Buy a Snowyn, receive a drink 50% off
      • Buy a Snowyn, receive a drink 50% off
      • Get a free Cream Tea or Art of Tea with the purchase of a boba bumbler
      • $1 OFF Smoothies
Upcoming Deployments:
Pumpkin Spice Yearly Menu Launch
  • Tentative Launch Date: September 19th
  • Description: Same menu and recipes as last year (include link to download pumpkin spice recipes)
Products's Pricing Adjustment
  • Date: September 1st
  • Description: 
    • Increase the price of our LIQUID OVER ICE items 5% for all pricing tiers.
    • Make Green & Black Tea items (i.e BlasTea, Cream BlasTea) to be the same price.
  • Notes:
    • We would like to begin updating the pricing at all stores starting September 1st and plan to complete all the store’s pricing changes by September 15th. Our team will send out a new set of menus with updated pricing by September 1st. Our IT team will send out the schedule when the store’s pricing will be updated.